Market Research Analysts collect and analyze data about consumer preferences, market trends, and competitive landscapes. They help businesses understand market conditions, identify opportunities, and optimize products or services. Analysts use surveys, focus groups, and data analysis tools to gather insights, then interpret the data to inform strategic decisions. Their work includes developing reports, forecasting trends, and advising on pricing strategies, product launches, and marketing campaigns. A background in marketing, statistics, or economics is beneficial, along with proficiency in data analysis software and a strong understanding of consumer behavior and trends.